Managing Change Research Proposal Example | Topics and Well Written Essays - 1000 words

Managing Change - Research Proposal Example A successful management of change process leads to implement the procedural changes in a sustainable manner so that the organization can enjoy the long enduring benefits arising out of such changes (Hernes, Hendrup and Schà ¤ffnerc, 2015). In this paper, research will be done on change management of a renowned global fast food restaurant, Burger King. Theories of cultural changes and adaptation versus standardization will be analysed in order to establish the research agenda. Since its inception, the company has gone through several transformations in terms of management changes and changes in the production and operational process, as a result of external environmental changes. The Florida based company has gone through substantial changes since it has decided to expand its business in the Gulf Region. The research paper will concentrate on how the management has been able to manage the changes exclusively in Gulf region over a period of time. Organizational change is a critical aspect for every organization operating in global business framework. According to Hoenen and Kostova (2014), as the Gulf region is still in a state of pursuing its socio-economic and political reforms and accordingly changing the rules and legislations from time to time, it has become necessary for all the multinational companies operating in this region to change their business process and align their operations with the transforming regulations in this region. Schmid and Kotulla (2011) are on the opinion that when a multinational company decides to expand business in a new region on the globe, the management has to decide for every aspects of business starting from source of raw material, production and distribution process to supply chain and marketing strategies. Therefore, depending on the availability of resources and other facilities they should decide whether the company will standardize their existing