Business Inteligence Essay Example | Topics and Well Written Essays - 2000 words

Business Inteligence - Essay Example Each of the categories requires a unique packaging and presentation. Furthermore, the type of targeted market differs with every category of product or service advertised in each website. Some of these include: Education Education is a two-pronged economical scope. The Cardiff city hopes to become an academic center within the region. To achieve this, the envisioned city must have strategies capable of beating other modern day academic centers such as Liverpool and London. The city must therefore have schools running and education centers from kindergarden to the university. Theses academic institutions will need accreditation by government authorities to check that they meet the standards of quality (Bogomolova, 2011). The website runs the opportunities that the education sector presents to potential investors. The most common investment opportunity in the academic sector is the setting up and management of private academic institutions. To this end, the website targets the currentl y existing universities such as Oxford and Liverpool among others to invest in the establishment of new campuses within the city. The website offers basic contact information on how interested parties conduct the transactions of obtaining land and other resources necessary for such developments. The company welcomes both local and foreign investors, thus the translation into different other languages. Additionally, the website targets potential students. The education sector primarily depends on the availability of students. Attracting students in the region becomes difficult since children school in regions where their parents reside. The company thus runs a number of other websites advertising other diverse investment opportunities with an aim of attracting as much residents into the city. This way, the basic level academic institutions are certain of pupils (Jiaming, 2008). Tertiary and university level are not much perturbed by the locality of parents. This is thus a level oppor tunity and depends on the advertisement potential of the company and the reputation of the subsequent universities that will eventually set up in the region. Visit, Meet, Invest and Shops These four are massive investment opportunities that the Cardiff and company seeks to capitalize in, the thus each have a separate website which are later translated into other three to four different languages depending on the position and locality of the target market. The Cardiff city hopes to become a number one tourist destination in the country and transform the outlook of Wales. This daunting task will require the involvement of different sector players. The company therefore runs the websites displaying the available natural attractions in the region and provides possible facelifts required in and around every one of them. The websites thus targets tycoons in England and around the world for opportunities in the unexploited hospitality industry. In conjunction to the Visit website, the Meet websites offers a platform where interested parties meet and exchange ideas. In such social gatherings, the investors make possible business contracts geared towards the development of the city. Additionally, a chance to gather all the interested participants in the project further kick starts the development project, as most of these people will require boarding facilities while touring the virgin land. Additionally, the